"My photography/publishing business is focused on a relatively small area, the 1000 Islands - a 45 mile stretch of the St. Lawrence River, so you wouldn't think there'd be much benefit from a broad reaching web site.
The fact is, it has generated a surprising number of sales from afar. People who used to live or summer here or have visited in the past. Gifts for family members who live elsewhere. Tourists who have returned home but would like to purchase additional items. The book particularly has seen literally hundreds of sales that wouldn't have happened without the web site.
The site is also incredibly useful as a "portfolio" for potential customers who would like to see the quality of your work as well as saving the cost and trouble of sending them expensive materials. Altogether it's by far the most cost effective sales and marketing tool a business like mine could have."
Ian Coristine
Photographer/author of the bestseller "The 1000 Islands"
1000islandsphotoart.com